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Understanding the Dynamics of Link Building Investment

There are important costs considerations that you need to include in the search engine optimization equation when discussing the performance parameters with your Toronto SEO company. Just like what we know about free lunches, there are no such things as freebies when it comes to link building.

So, how should you approach the investment options for the search engine optimization of your corporate website? Of course, seasoned business owners would not readily opt for the most affordable SEO services that come around. To lead you through the entire process, let us consider one specific concern – link building. In this article, we will define how you can be able to approach the investment concerns of link building.

Consider this business scenario. Let us assume that you have allocated $2,000 budget and 60 man-hours for the link building campaign of your company. Thus, your primary objective is to undertake the appropriate optimization strategies and tactics that can give you the link juices you need for your site.

Determine where your company stands

In determining the optimal way of utilizing the budget for the link building campaign, your company will have to take into account a lot of variables. You also have to assess and consider various link building techniques and decide which techniques are appropriate for your business. Your choice will also be dependent on which stage of the optimization development your company is currently in.

Here are the questions that you need to answer before you launch your link building campaign:

1. Have your company engaged in link building campaign in the past?
2. What are your main goals and objectives?
3. How much effort is needed to overtake your competition?

Submissions to Top-Tier Directories

This is obviously the logical first step if you are starting from scratch. It is wise for you to conduct some research so that you don’t end up with those spammy directories. Of course, your best choices are the leading paid directories with proven link passing options – Business.com, Best of the Web, JoAnt and Yahoo!. This will easily cost you at least $800. This is on top of the renewal charges that you will have to pay annually.

While it is essential that you submit to top-tier paid directories, you must remember that this does not necessarily mean that you have already accomplished the goals of your link acquisition campaign once you have completed the task.

A better approach would be to submit to top-tier paid directories over a period of a few months, and interspersed with other innovative link building strategies. While you are going through this phase of your link acquisition campaign, it is essential that you watch out for those episodes of sudden peaks in your backlinks which are immediately followed by a sudden lull in the generation of new links.

There are other link building techniques that you need to cover and discuss in detail with your SEO service provider. These may include PR for links, viral marketing or linkbait and buying of links. At the end of the day, it is essential that you carefully take stock of your current circumstances and your needs and requirements so that you maximize the full potential of your link acquisition campaign.

The Home Business the Insurance Companies Don’t Want You to Know About

On October 30, 2012, Maritza Roman, a petite 27-year-old single mom of two young girls, thought she had weathered the biggest storm she had ever lived through, Super Storm Sandy. Actually, Maritza had managed to avoid any major damage to her home, as Sandy barreled through the state devastating thousands of homes in New Jersey.

However, after the dust had settled, Maritza did notice a wet spot on her dining room ceiling. Upon further inspection of the home’s exterior, it was apparent that the home had sustained some roof damage. Doing the only thing she knew to do, a call to her insurance company was placed. And so, the insurance claim’s process began.

A week later a company claims adjuster inspects the home. Three to four weeks later an insurance settlement letter and check arrives. To Maritza’s surprise, the letter notifies her that the claims adjuster detailed his findings to include the replacement of five missing roof shingles, for a total cost of $1058. Since her policy had a $1000 deductible, all she was awarded in the settlement was a $58 check.

Initially, Maritza accepted the settlement. That is until she went out searching for a roofing company to fix the damage. Ms. Roman states, “No one would do a partial repair. They wouldn’t guarantee a partial fix. Each company said that in order to properly fix the roof all the shingles on the entire sloop would need to be replaced. No company would do the work unless I agreed to repair the roof properly, which meant replacing all the shingles, not just the five missing ones.”

After a few frustrating months of going back and forth with her insurance company, Maritza finally employed the services of a Public Adjuster.

What are Public Adjusters?

Public adjusters are advocates for home and business owners in the insurance claims process. They are trained to accurately interpret the insurance policy, and by so doing, represent the home owners best interest in the settlement of the claim. Many times, this representation amounts to thousands of dollars in favor of the home or business owner.

Art Latannzi, a Cherry Hill New Jersey Public Adjuster, clarifies by saying, “An insurance “Claims Adjuster” is working on behalf of the insurance company. Typically, they are looking to minimize what is being paid out. A “Public Adjuster” is working to represent and protect the rights of the home owner. There is a huge difference in the outcome of a settlement when a Public Adjuster is used.”

Public Adjuster Career

Public Adjusting is a lucrative career that can easily be worked from home. Michael Martinez, top industry trainer and owner of the largest industry specific channel on YouTube (find it by searching YouTube keyword “NJ Public Adjuster”), encourages people by saying, “The Public Adjuster Career is the best kept secret in America. There are very few careers where you can make a great income, truly help people, and do it with minimal time expenditure. That’s what makes this such a great opportunity.”

Mr. Martinez states,”The biggest task of Adjusters is to educate people on their rights. Unfortunately, most home and business owners don’t know that they can, and obviously should have someone representing their rights in cases such as these. Tragically, many don’t even know that we even exist. In fact, in 2016 over 5 million home insurance claims were placed in the US. Of those, less than 5% were represented by Public Adjusters. That tell us that most home owners were at the mercy of their insurance companies. This is what makes this such a great entrepreneurial opportunity.”

Returning to the claim placed by Maritza Roman, when she hired a Public Adjuster and the claim was reopened, she received a new settlement of over $9700. That same claim was originally settled by the insurance company for $58. A considerable difference when you have representation. That is what makes being a Public Adjuster a valuable service.

For those that may see an opportunity, getting involved in this career, your major focus should be in helping home owners. This is the key to unlocking a lucrative income from home.

We are currently looking to train people in the following states: Georgia, South Carolina, North Carolina, Wisconsin, Illinois, Ohio, Maryland, Pennsylvania, New Jersey, Indiana and Colorado.

The Home Business the Insurance Companies Don’t Want You to Know About

On October 30, 2012, Maritza Roman, a petite 27-year-old single mom of two young girls, thought she had weathered the biggest storm she had ever lived through, Super Storm Sandy. Actually, Maritza had managed to avoid any major damage to her home, as Sandy barreled through the state devastating thousands of homes in New Jersey.

However, after the dust had settled, Maritza did notice a wet spot on her dining room ceiling. Upon further inspection of the home’s exterior, it was apparent that the home had sustained some roof damage. Doing the only thing she knew to do, a call to her insurance company was placed. And so, the insurance claim’s process began.

A week later a company claims adjuster inspects the home. Three to four weeks later an insurance settlement letter and check arrives. To Maritza’s surprise, the letter notifies her that the claims adjuster detailed his findings to include the replacement of five missing roof shingles, for a total cost of $1058. Since her policy had a $1000 deductible, all she was awarded in the settlement was a $58 check.

Initially, Maritza accepted the settlement. That is until she went out searching for a roofing company to fix the damage. Ms. Roman states, “No one would do a partial repair. They wouldn’t guarantee a partial fix. Each company said that in order to properly fix the roof all the shingles on the entire sloop would need to be replaced. No company would do the work unless I agreed to repair the roof properly, which meant replacing all the shingles, not just the five missing ones.”

After a few frustrating months of going back and forth with her insurance company, Maritza finally employed the services of a Public Adjuster.

What are Public Adjusters?

Public adjusters are advocates for home and business owners in the insurance claims process. They are trained to accurately interpret the insurance policy, and by so doing, represent the home owners best interest in the settlement of the claim. Many times, this representation amounts to thousands of dollars in favor of the home or business owner.

Art Latannzi, a Cherry Hill New Jersey Public Adjuster, clarifies by saying, “An insurance “Claims Adjuster” is working on behalf of the insurance company. Typically, they are looking to minimize what is being paid out. A “Public Adjuster” is working to represent and protect the rights of the home owner. There is a huge difference in the outcome of a settlement when a Public Adjuster is used.”

Public Adjuster Career

Public Adjusting is a lucrative career that can easily be worked from home. Michael Martinez, top industry trainer and owner of the largest industry specific channel on YouTube (find it by searching YouTube keyword “NJ Public Adjuster”), encourages people by saying, “The Public Adjuster Career is the best kept secret in America. There are very few careers where you can make a great income, truly help people, and do it with minimal time expenditure. That’s what makes this such a great opportunity.”

Mr. Martinez states,”The biggest task of Adjusters is to educate people on their rights. Unfortunately, most home and business owners don’t know that they can, and obviously should have someone representing their rights in cases such as these. Tragically, many don’t even know that we even exist. In fact, in 2016 over 5 million home insurance claims were placed in the US. Of those, less than 5% were represented by Public Adjusters. That tell us that most home owners were at the mercy of their insurance companies. This is what makes this such a great entrepreneurial opportunity.”

Returning to the claim placed by Maritza Roman, when she hired a Public Adjuster and the claim was reopened, she received a new settlement of over $9700. That same claim was originally settled by the insurance company for $58. A considerable difference when you have representation. That is what makes being a Public Adjuster a valuable service.

For those that may see an opportunity, getting involved in this career, your major focus should be in helping home owners. This is the key to unlocking a lucrative income from home.

We are currently looking to train people in the following states: Georgia, South Carolina, North Carolina, Wisconsin, Illinois, Ohio, Maryland, Pennsylvania, New Jersey, Indiana and Colorado.